Content Patterns

Action Hero

Use this if you want to call attention to a secondary chunk of content and/or action item(s).

Big Search

Let the user search for a major, alumni group, etc. from a curated set of content with defined keywords.

Contact Info

Make it easy for your users to get in touch with you or someone from your unit.

Event Agenda

Display a listing of events by day, for example on a conference website.

Event Listing

List calendar events for your organization.

Featurettes

Feature a series of content chunks in the same format, for example a thumbnail, header, blurb, and call to action, that users can scan quickly.

Full Bleed Photo w/Caption

Insert a full bleed photo with a caption. Useful for breaking up text in a long-form essay or blog article.

Hero

Feature your main content and call to action. This content should reflect your site’s most important user need or goal.

When you want a fancy page with compelling content. Maybe you direct users to this page in a marketing piece and you want to make a strong visual impact to introduce your content.

Lede Text

Introduce content on a back page or landing page.

Log In

A shell for your web application log in.

Majors Listing

List your college or department’s programs.

News Articles

Display a series of news articles.

Photo Gallery

Display a photo gallery.

Quicklinks

Display a list of links that are the most useful to your audience.

Show Outcomes

Show user what kinds of jobs and salaries they can get with a given major.

Video Feature

Feature a video and provide a link to more videos.